Hi! I'm Erin.

I started as a writer, now I’m a strategist. But really, I’m someone who collects the most interesting bits and packages it into a compelling story.

My approach is simple: absorb everything — conversations, books, films. The article I saved last week might shape next week’s creative brief. I’m always keeping tabs on passing comments from friends to humanize brand narratives. Regardless, this cross-pollination of ideas is what allows me to create strategies that always feel relevant and grounded in our current world.

EXPERIENCE

Strategy Intern
Laundry Service | 2024

📎 Link to resume.

EDUCATION

VCU Brandcenter
MS Business, Creative Brand Management | Class of ‘25

University of Virginia
BA English | Class of ‘20